Personal data, also known as personal information or personally identifiable information is any information related to an identifiable person. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data. With years, personal data has increasingly significant social, economic, and practical value. According to The World Economic Forum, "Personal data is becoming a new economic asset class, a valuable resource for the 21st century that will touch all aspects of society". The wider application and use of personal data, however, is often conflated with negative predictions of a future devoid of individual privacy. Currently, individuals have little or no control over how data about them and their activities is created or used by businesses, governments, or data brokers.
By giving individuals the power to determine how their data can be used, the MyData approach enables the collection and use of personal data in ways that maximize the benefits gained while minimizing the privacy lost. MyData Global Association operates globally to empower individuals by improving their right to self-determination regarding their personal data, as defined in the Bylaws and MyData Declaration. While being global, it is grounded on local, regional, and national levels through the Local MyData Hubs (hereinafter Hub), which are approved by the Board of MyData Global.
The purpose of MydataAfrica is to carry out this vision throughout the continent and to create/animate communities working on the ethical use of personal data.